Reforming Pilates began as a single studio with a clear vision: to create a modern, elevated Pilates experience that felt aspirational but never intimidating.
I’ve worked with the brand since day one, starting with the original logo and continuing through years of creative support as the business scaled rapidly.
What began as a startup project evolved into a long-term creative partnership spanning branding, digital design, physical spaces, and social presence, supporting not only Reforming Pilates, but also its sister brands, The Only Studio and Reforming Body.
The Beginning
I designed the Reforming Pilates logo at launch, setting the foundation for a brand that needed to feel strong, feminine, premium, and modern, without tipping into trend-chasing. The identity was built to scale, with simplicity and clarity at its core.
Not long after, I visited Geneveive Ross, the founder and CEO, in Bay Harbour, Miami, when Reforming Pilates was operating its first studio. Seeing the brand come to life in a physical space helped shape future creative decisions, from signage to spatial branding and tone of voice.
A Brand That Scaled Fast
I returned to Miami again last year. By then, Reforming Pilates had grown to 11+ studios, a moment that perfectly captured how far the brand had come.
Throughout this growth, I worked on and off with the team, supporting:
Website design and refinements
Studio signage and environmental graphics
Social media assets and brand templates
Visual extensions for sister companies
Maintaining consistency while allowing each brand its own personality
The challenge wasn’t just designing assets, it was protecting brand clarity while the business scaled quickly.
