I’m Bex, a Cape Town–based Creative Director with 7 years of experience shaping thoughtful, human-centered brands.
My background spans brand, digital, and campaign work across marketing and advertising, with a strong focus on visual systems and creative direction. I studied Fine Art before moving into design, which continues to influence how I approach my work, balancing concept, emotion, and clarity. Over the years, I’ve collaborated with distributed teams and clients across industries, from purpose-driven startups to established brands, leading work from early concept through execution in remote-first environments. I'm currently part of the talented team at Poirier Agency New York.

a) Purpose and collaboration.
I approach creative challenges with empathy, curiosity, and a belief that the strongest ideas are built collaboratively. I value clear communication, trust, and working closely with teams to shape ideas that feel considered and aligned.

b) Clarity and impact.
I’m drawn to work that cuts through noise with intention. Through creative direction and design, I aim to build brands and experiences that feel emotionally intelligent, visually clear, and quietly bold - work that challenges convention without losing its humanity.

When I’m not working, I’m usually spending time in the ocean, walking my dog (Looter), illustrating, singing, or trying to find time to read. I’m also guided by the philosophy of Ikigai — especially when it comes to building a career that feels meaningful, useful, and true.